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Reuzel Pomade is made in the U.S.A., but created by a bunch of hardcore, old-school, scumbag barbers from the Schorem Barber Shop in Rotterdam, Netherlands.
Reuzel is the Dutch word for Lard, harkening back to the time pomades were actually made from animal fats. No animal fats here, but rather some of the best water or oil-based pomade available today.
See for yourself why Reuzel, in the short time it's been around, has developed such a dedicated following.