Reuzel CONCRETE Hold Matte Pomade

Reuzel Concrete Hold Matte Pomade performs like a wax, allowing a reworkable style throughout the day. Provides a strong hold, non-flaking formula that won't weigh the hair down.

• Adds definition and structure
• Ideal for finer textured hair
• Non sticky/flake free formula
• Water based formula washes out easily and won’t leave build up behind
• Subtle vanilla cola fragrance

Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape. For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

4 oz. metal tub.

Reuzel Pomade is made in the U.S.A., but created by a bunch of hardcore, old-school, scumbag barbers from the Schorem Barber Shop in Rotterdam, Netherlands.  Reuzel is the Dutch word for Lard, harkening back to the time pomades were actually made from animal fats. No animal fats here, but rather some of the best water or oil-based pomade available today.