American Crew Lather Shave Cream - 8.45 oz.

This silky shaving soap, along with a shaving brush, creates a rich, foamy lather that softens and lifts whiskers for a easy, close shave. Protects against irritation and razor burn, leaving skin feeling smooth and hydrated. Dermatologically tested.

Ideally, shave after showering while the skin is still warm & whiskers hydrated. Wet your shaving brush with warm water, gently shaking out excess. Load the brush with American Crew Lather Shave Cream. Swirl brush vigorously in a shaving bowl to create a rich, thick lather. Apply to face in circular & against-grain motions, utilizing bristles to lift whiskers away from the skin. Can also be face-lathered. Use a razor to shave with the grain of the hair. Re-apply the shave cream and shave across or very` lightly against the grain. Rinse with cool water.

While this product is labelled a "cream", it is actually a shaving "soap", requiring the use of a shaving brush to build lather. Not meant to be applied directly.