This silky shaving soap, along with a shaving brush, creates a rich, foamy lather that softens and lifts whiskers for a easy, close shave. Protects against irritation and razor burn, leaving skin feeling smooth and hydrated. Dermatologically tested.
Ideally, shave after showering while the skin is still warm & whiskers hydrated. Wet your shaving brush with warm water, gently shaking out excess. Load the brush with American Crew Lather Shave Cream. Swirl brush vigorously in a shaving bowl to create a rich, thick lather. Apply to face in circular & against-grain motions, utilizing bristles to lift whiskers away from the skin. Can also be face-lathered. Use a razor to shave with the grain of the hair. Re-apply the shave cream and shave across or very` lightly against the grain. Rinse with cool water.
While this product is labelled a "cream", it is actually a shaving "soap", requiring the use of a shaving brush to build lather. Not meant to be applied directly.
Introducing our new Lather Shave Cream! Formulated with hydrating ingredients for a rich, foamy lather that both softens and lifts facial hair for an irritation-free shave.
LATHER SHAVE C...Introducing our new Lather Shave Cream! Formulated with hydrat...
American Crew ...Il perfetto Ritual Shave American Crew spiegato passo dopo pas...
Ingredients: Aqua/Water/Eau,Palmitic Acid, Stearic Acid, Glycerin, Myristic Acid, Triethanolamine, Potassium Hydroxide, Lauric Acid, Caprylyl Glycol, Sodium Hydroxide, Parfum (Fragrance), Phenoxyethanol. F00352.